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Our team is made up of experienced telecom and business profesionals.

		Charlie Nichols - Creative/Design Director Charlie directs the usability and customer experience of all interactive media for SmartPrice . Charlie was at Dell Computer's Online Division for several years, where he led and relaunched the branding, usability and information architecture on worldwide Dell.com sites in 80 countries, with 40 currencies and 20 languages. Revenue increased from USD$33 million to over USD$40 million per day in 1st quarter after launch, increasing to 50% of Dell's revenue soon after. Charlie also co-founded Adjacency in 1994, building a strong foundation for it's acquisition by Sapient in 1999. With a background in several startups and advertising agencies, Charlie also founded a non-profit gratitude and charitable organization, InGratia.org.