Our team is made up of experienced telecom and business profesionals.
Charlie Nichols - Creative/Design
Director Charlie directs the usability and customer
experience of all interactive media for SmartPrice .
Charlie was at Dell Computer's Online Division for several years, where
he led and relaunched the branding, usability and information architecture
on worldwide Dell.com sites in 80 countries, with 40 currencies and
20 languages. Revenue
increased from USD$33 million to over USD$40 million per day in 1st
quarter after launch, increasing to 50% of Dell's revenue soon after.
Charlie also co-founded Adjacency in 1994, building a strong foundation
for it's acquisition by Sapient in 1999. With a background in several
startups and advertising agencies, Charlie also founded a non-profit
gratitude and charitable organization, InGratia.org.